SOCIAL PROGRAM SHARE YOUR WARMTH
21, 22 February, 2015
Geography and coverage
10 cities (Mocsow, Saint-Petersburg, Rostov-on-Don, Yekaterinburg, Kazan, Sochi, Nizhniy Novgorod, Samara, Novosibirsk, Volgograd) — 37 platforms
Offline activation — REHAU promoters on the streets gave friendly warm embraces to all passing by people. Embraces were provided with a flyer and a special gift -warming liner for gloves and shoes (“teploid”).
Online activation — All the people had opportunity to share their warmth with kids from orphanage right on the spot – all that was needed – to click the “warmth button” from the promoter’s tablet. Or visit http://knopkatepla.ru website later and only by one click to speed up the installation of new windows at the orphanage.
Contacts — 18 380 people.