Monthly Archives: October 2013

BAR STORMING ДЛЯ JAGERMEISTER

01.10.2013

BAR STORMING FOR JAGERMEISTER

Period:
September 2013 – December 2013
February 2013 – December 2014

Reach: 11 Cities + satellite towns
Channels: HoReCa

Mechanics:
Promo girls in bars and night clubs (Jageretki):

  • Offer to taste an ice cold Jägermeister
  • Give a gift for a purchase of 2-3 shots or a bottle
  • Interact with customers (dance, take Polaroid photos, distribute tattoo stickers, offer to play games on iPad, organize branding of decorations).

 

2013 results:
12 000 contacts
250 liters of Jägermeister sold
4 000 gifts for a purchase

Рисунок2